Case Study
Alo Yoga × YUnique Pictures: Premium Content in Beijing
How Spexster bridged continents — connecting Alo Yoga with a trusted Beijing production team for a 12-session Alo Wellness Club masterclass with Ashley Galvin at a five-star hotel.
About YUnique Pictures
YUnique Pictures is a creative production house based in Beijing, specializing in local production services for international crews filming in China — while also developing original content rooted in authentic Chinese stories for global audiences. They offer end-to-end services from concept development and pre-production through filming, post-production, and final delivery — with clients including National Geographic, Greenpeace, and Alo Yoga.
The Project
Alo Yoga needed to produce 12 professional Alo Wellness Club yoga and fitness sessions with instructor Ashley Galvin at the Mandarin Oriental Wangfujing in Beijing. The production required a local crew, equipment sourcing, and seamless coordination between Alo's US-based creative team and the on-the-ground production team in China — with zero margin for miscommunication.
The Challenge
Producing content in China as a North American brand presents significant logistical hurdles — from finding reliable bilingual crew to sourcing equipment from trusted rental houses, managing a tight production timeline, and coordinating across time zones and language barriers. Alo needed a local team they could trust to deliver at the highest standard, with no room for miscommunication.
How Spexster Helped
Spexster connected Alo with YUnique Pictures, leveraging its global network to match the project's exact requirements. Spexster's team — led by Taylor — proactively coordinated introductory calls, expedited contract signing, and ensured timely payment processing. The entire workflow was professional and efficient: clear communications, transparent contracts, and a payment process that both sides could rely on.
FAQ
Frequently asked questions
How do you hire a video production crew in Beijing?
Spexster sources vetted local crews in Beijing by matching your brief to its network, then coordinating introductions, contracts, and payment. For Alo Yoga, Spexster connected the US team with YUnique Pictures, a bilingual Beijing crew, and managed the engagement end-to-end.
Can a North American brand produce content in China smoothly?
Yes. The main hurdles are bilingual crew, trusted equipment rental, tight timelines, and cross-timezone coordination. Spexster handled all of it for Alo Yoga — matching them with a vetted Beijing crew and managing communication, contracts, and payment across the US and China.
What was produced for Alo Yoga in Beijing?
A 12-session Alo Wellness Club masterclass with instructor Ashley Galvin, filmed at the Mandarin Oriental Wangfujing in Beijing by YUnique Pictures, a bilingual local production house sourced through Spexster.
How does Spexster handle contracts and payment for overseas crews?
Spexster manages transparent contracts and timely payment as part of its white-glove project management. YUnique Pictures' founder specifically cited expedited contract signing and reliable, on-time payment as standout parts of the process.